‘The Sweet Spot’ is a music industry showcase presented by Natty Lou and Drum 'n Bass in Your Face (DNBIYF), taking place during Amsterdam Dance Event at Sugar Shack on Rokin 70 in Amsterdam.

Created as a meeting point for like-minded artists, music industry professionals and ADE visitors, ‘The Sweet Spot’ brings together new music, creativity and artist development in an intimate and colourful setting of a sweet shop.

Throughout the showcase, participating artists will share insights into their upcoming releases, creative processes, artistic development and the way they build and present their identity as an artist. Music plays an important part throughout the experience, with selected tracks, musical performances and live moments accompanying the presentations.

‘The Sweet Spot’ welcomes bookers, managers, artists, labels, music professionals, music media and anyone interested in discovering new music and artists during ADE.

Entry is free and capacity is limited. Guests are welcome to drop by during the programme, but we recommend arriving early as the venue may reach full capacity quickly.